Aug, 2019 by Cannabiz Wholesaler
Palmer Retail Solutions
Strong Client Retention
The Hallmark of Success
The Palmer Retail Solutions company today, a long-standing
family owned business in Fraser, Michigan, is unrecognizable
from its roots as it has drastically evolved from its original
business established in 1970. The company has grown over the
years from an acrylic fabricator into a diverse designer and
producer of branded point of purchase merchandising displays
and a large scale producer of retail turn-key fixture programs.
Growth in businesses also means expansion of space,
starting out as an acrylic supplier to the foodservice industry
operating in a single 5,000 sq. ft. facility, Palmer has become
one of the industry’s leading furniture producers and encompasses
close to 200,000 sq. ft.
The initial metric for success has, however, not strayed too far
from its roots. James Palmer, President of Palmer Retail Solutions,
describes it this way, “The original plan was to strive to
consistently offer our clients the best combination of innovation,
value and service. In looking back on our success over the
years, the metric we often refer to is our client longevity. We
believe that strong client retention is the hallmark of a successful
company. In our case, the majority of our clients have been
working with Palmer for ten to twenty years.”
Wireless Industry and Cannabis:
Commonalties?
The growth and product focus changes of Palmer Retail Solutions
are exciting and dynamic. Through the years, they have developed
into the largest provider of retail fixtures on a national
basis for the wireless industry. Their products are seen in virtually
every Sprint, Metro by T-Mobile, and Verizon stores. They
have developed a proprietary method which allows them to
fulfill client stores virtually on-demand. Their success supporting
the national wireless carriers provides an excellent launching
pad for their entry into the exciting cannabis industry. The
parallels between wireless merchandising and that of Cannabis, in
many ways, are striking. With both industries, the products on
display are of high value and have a strong need for the customers
to interact with the products, while at the same time must
be secured. Additionally, both industries thrive with a well
laid-out floor plan that is tailored to their respective industry.
The cannabis industry brings additional hurdles that need to be
overcome in the form of regulatory requirements. The effective
cannabis store fixture design and layout achieve the regulatory
objectives without interrupting the sales order process.
In reality, Palmer Retail Solutions is much like two companies
under one roof. Their evolution from a branded merchandising
provider into a comprehensive fixture producer allows them to
support both retailers as well as industry suppliers. This unique
combination helps their designers become immersed in the
industries which they support. On the merchandising front,
as the CBD industry matures and the industry suppliers find
increasing amounts of competing brands, the need for well-designed,
well-branded in-store displays will become paramount.
Palmer can support those needs by producing product specific
merchandising displays from a variety of materials to help the
growing supplier base develop their unique brand images. In
the fixture design/production side of the business, they will be
helping retailers, both single and multi-unit chains, outfit their
stores with high quality professional fixture packages and well
thought out planograms to help them optimize their success.
Palmer has developed a broad array of pre-engineered cannabis/
CBD relevant fixtures which can be deployed in a scalable
manner to support various store footprints and which can be
produced in a number of natural and “earthy” laminate finishes.
The library of stock elements will become the foundation of the
dealers’ store package. There are two significant distinguishing
characteristics that materialize with their business model:
Outstanding overall value and quickness to market. The typical
project will utilize a combination of Palmer’s pre-engineered designs
along with certain custom elements to stamp their unique
fingerprint in their store design. The turn-around time from the
opening consultative client meeting to installation will be approximately
eight weeks. The typical project cost with the blend
of stock and custom solutions is estimated to be well under $50k
for an average sized store.
Potential clients can obtain an electronic catalog of the currently
designed fixture elements. The catalog can be downloaded
by a link on Palmer’s webpage www.palmerretailsolutions.
com. Palmer has an outstanding staff of experienced
ambassadors that make the order process quite easy. According
to the President, there is no middle-party to consider, “Our
philosophy has always been to sell our products directly to the
end-user whenever possible. We enjoy working with our clients
directly and feel that the direct relationship delivers the
best results.” Further he explains, “Palmer Retail Solutions really
understands its clients’ industry and delivers products that
will help our clients generate success. We have always subscribed
to the philosophy that our success is predicated 100%
on the success of our clients, and the better job we do for our
clients, the better we do in the long run.”
www.palmerretailsolutions.com
(586) 772-4225