Green Roads

June, 2019 by Cannabiz Wholesaler

Green Roads

More than 36% of CBD customers report taking their CBD products at least five times per week. This astonishing statistic, reported by the Brightfield Group, shows how important CBD can be in transforming a retailer's relationship.

As a retailer, it's mission-critical to capture the repeat foot traffic promised by a category with such usage and loyalty. In addition, CBD's popularity is largely driven by word of mouth. More than 50% of CBD users were introduced to their products by friends and family.

How can retailers capture repeat customers and word-of-mouth referrals promised by this exciting new marketplace? How can you avoid sending that foot traffic to other locations that offer better goods? By helping your customers solve their real health needs. The easiest way to do that is with high-quality products that actually work.

Young marketplaces like the CBD industry always go through growing pains. With so much misinformation and so many opportunists out there, it's important to find CBD brands with a culture of transparency and product consistency. Enter Green Roads, a brand often said to set the gold standard for self-regulation in the world of CBD.

Green Roads boasts a product line that won 'Best CBD Product' at the 2018 Cannabis Business Awards. Their proprietary oils are clean, fast acting, and formulated with a broad range of cannabinoids, chlorophylls, terpenes, and more natural hemp compounds that support your body's ability to interact with CBD. They offer a variety of infused edibles to meet the needs of a diverse consumer base. Their CBD topicals deliver quick, location-specific relief, some of which with "hot/cold" soothing action from pepper and mint compounds. Their gourmet CBD-infused coffee is sustainably sourced, and their chamomile/peppermint tea offers a soothing, familiar way to add CBD to a daily routine. Most importantly, each of these products adhere to strict quality guidelines created by Green Roads' founder.

Green Roads was founded in 2013 when Laura Baldwin Fuentes RPh, a licensed compound pharmacist with over 25 years of experience, and medical marijuana advocate Arby Barroso teamed up to create CBD oils and topicals for friends and family. Before they knew it, a business was booming. Thanks in large part to repeat orders and heavy foot traffic, Green Roads can now be found in ten thousand locations and counting. The company's team of over 120 people just keeps growing.

Retailers choose to restock their shelves with Green Roads because of trust. Let's talk about where that trust comes from.

Arby and Laura believe CBD is the health story of our generation. They've both seen CBD's power to support someone's ability to lead their best life. They don't want to see that person turn to toxic, addicting, pharmaceuticals when natural relief options exist. They don't want to see anyone miss out on their own wellbeing or turn cynical about the industry as a whole after a passing encounter with a sub-par product. And based on recent investigations, that's a realistic concern.

Investigations have discovered that many products with CBD on the label have far less CBD than advertised, or in some cases, none at all. Furthermore, consumers have encountered issues with inconsistency. It's not unheard of to find a pack of, say, CBD gummy worms that have levels of CBD that vary from one gummy to the next.

One worm might have 20mgs. The next gummy in the bag might have none. For a retailer that depends on customers coming back, that's a completely unacceptable risk.

Retailers can build trusting relationships with their customers by directing them to lab sheets for the products they stock. Green Roads provides third-party lab test sheets for retailers to review before stocking. This helps you reassure your customers they are getting clean, authentic CBD goods that have been tested for heavy metals, pesticides, microbials and more. Thanks to health podcasts, blogs, and social media accounts that constantly discuss and review supplements, customers are more educated than ever. You'll have a significant number of questions from people who are unsure about CBD once it appears on your shelves. Being able to explain this third-party lab process demonstrates your own authority and commitment to transparency.

When Green Roads ships CBD to retailers, it's not just products that arrive. The products come with educational materials that help in-store teams become mini-experts on how to choose a CBD product.

If retailers make the right choice when stocking CBD, they can secure a foothold in a bright future. However, they also need to keep current with the latest changes in the CBD industry. The legal status is evolving. New studies demonstrating the wellness potential of CBD are emerging at all times. When you partner with brands that lead with education, you can stay ahead of the curve, and build the type of trust that only comes from quality.

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